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You just need to use that authority to show people that you’re going to take care of them when they buy your product or service. “If you have a great product, then it is your sacred duty to ask for that sale.” The rest of us will find Jeff’s perspective on sales refreshing: You’re a freak of nature and you can skip this section. If you’re the kind of person who feels completely at ease asking for a sale, congratulations. If you’re growing a distribution list of people who know, trust, and like you, you’re going to have a mind-blowingly good launch when you hit “send” on your sales emails. I would get more busy, and more money would come in.”Įmail is direct, personal, relatively inexpensive, and everybody uses it.
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As soon as I wanted to get more busy, I push that button.
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“I had that email list, and I could generate business whenever I wanted. For him, it’s like having a money button: These days, you can build your tribe in countless channels - Facebook, Twitter, blogs, Snapchat, whatever.īut Jeff’s recommendation is to build your tribe using a good old-fashioned email list. That’s okay.īut it will with others, and those people are your tribe. Your content may not resonate with everyone. But to your customers, it’s going to eliminate a massive headache and establish you as an authority they trust. That’s because you’re an authority and it feels like second nature. It’s going to seem like obvious stuff to you.
The launch jeff walker pdf#
Write a blog post called “10 Things People Tend to Forget When They Build a Dream Home.” Publish a PDF with tips for selecting an architect. Publish stories of the people that you’ve built homes for.
The launch jeff walker free#
That’s why it’s critical to establish your authority by sharing free content. Jeff reminded me of a great old marketing adage: “People don’t like to be sold, but they love to buy.”Īnd we really love to buy from people we trust. It’s one big story arc over the three videos.” Strategy #2: Embrace Your Authority Jeff again: “This is where you’ll have a slight pivot to where you’re actually starting to paint the vision for the product that you’re going to sell to them. The solution? Your product or service, although you’ll only talk about that for the last third of this sequence. At this point, people have been so captivated by the transformation that’s possible that they can’t wait to see how it happens. You’ll make the transformation very real for them in that second video.” As Jeff told me, “This is where you actually take them through having that vision of that transformation, and often you’ll show other people that you’ve helped have that transformation. It’s one thing to talk about a transformation.
The launch jeff walker how to#
In Jeff’s words: “It could be the most simple transformation in the world, but if you’re taking away a headache, or you’re allowing them to meditate better, or you’re teaching them how to play a guitar, there’s an opportunity for their life to transform.” Focus on how whatever you’re selling - insurance, photography, consulting - can change someone’s life. The key is to follow a set formula that captures people’s attention. Many successful launches create their sequences with videos, but you could just as easily create a sequence out of emails, PDFs, or podcasts. This is a critical strategy for your launch. And our human brains are hard-wired to follow along with a good story. Because it’s all isolated, it feels like noise.īut when you connect your marketing in sequences, you tell a story. Most marketing ends up being a jumbled collection of stuff - an article here, an advertisement there, with some emails along the way. Strategy #1: Create Marketing Sequences Using This Formula He’s my guest for the Season 2 finale of the Building a Story Brand podcast, and you’re going to learn four key strategies to make your marketing feel less like marketing and more like a can’t-miss event. You need a plan.Īnd nobody knows the plan for a successful launch quite like Jeff Walker - because he created it.įorbes called him the “400 million dollar man” because his Product Launch Formula has helped his students bring in that dollar amount (and counting) in thousands of online product launches. Whatever you’ve worked hard to create - a product, a business, a nonprofit - you cannot launch it with just hope. So then you sit back with a “Field of Dreams” strategy and assume that because you built it, customers will come. And then more tears.Īnd it’s all worth it because the end product is good. If you’ve ever started a business or created a product, you know that it is blood, sweat, and tears.